Global BBA Masterclass on Entrepreneurship and Design Thinking


At the core of entrepreneurship is the drive to discover or create opportunities for innovation. Taking a Design Thinking perspective, entrepreneurial innovation focuses on finding an opportunity to create solutions that are valued by customers, technically feasible and financially viable for entrepreneurs to undertake. The goal is to empathize with customers to understand and find a refreshing way to deliver new customer solutions, products, or services that are different – not for the sake of being different – but different to create better value for the customer.

Structured like a typical Global BBA class and led by Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific, the Masterclass will give participants the opportunity to experience a class at ESSEC, and find out more about the Entrepreneurship course in the Global BBA program.

 Wednesday, 2 March 2016​​

Time: 6:00pm - 7:30pm

Location: ESSEC Asia-Pacific campus, 5 Nepal Park, Singapore 139408

Dress Code: Business Casual

Attendance is by pre-registration only. To register, please contact us at

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