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Global BBA Masterclass on Entrepreneurship and Design Thinking

02-03-2016

At the core of entrepreneurship is the drive to discover or create opportunities for innovation. Taking a Design Thinking perspective, entrepreneurial innovation focuses on finding an opportunity to create solutions that are valued by customers, technically feasible and financially viable for entrepreneurs to undertake. The goal is to empathize with customers to understand and find a refreshing way to deliver new customer solutions, products, or services that are different – not for the sake of being different – but different to create better value for the customer.

Structured like a typical Global BBA class and led by Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific, the Masterclass will give participants the opportunity to experience a class at ESSEC, and find out more about the Entrepreneurship course in the Global BBA program.


Date:
 Wednesday, 2 March 2016​​

Time: 6:00pm - 7:30pm

Location: ESSEC Asia-Pacific campus, 5 Nepal Park, Singapore 139408

Dress Code: Business Casual

Attendance is by pre-registration only. To register, please contact us at essecasia@essec.edu

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Upcoming events

  • Oct 12
    Launch of the ESSEC & Mannheim EMBA Asia-Pacific October 2015 intake

    Participants from the October 2015 intake will begin their induction this week. We look forward to welcoming all participants to ESSEC Asia-Pacific.  

    09:00 | Singapore Sign up
  • Oct 15
    EMBA Master Class by Hamid Bouchikhi

    Join us during Involvement Week for a Master Class on Entrepreneurship.

    18:30 | CNIT, Paris la Défense Sign up
  • Oct 27
    NACAC Washington DC National College Fair, USA

    ESSEC Representative Monique Merizio will be at the fair to answer all your questions on the Global BBA programme!

    18:00 | Walter E. Washington Convention Center, 801 Mt Vernon Pl NW, Washington, DC 20001, United States Sign up
  • Feb 13
    Open Day at ESSEC Executive Education

    Discover our programs for managers and executives during information sessions, master classes and workshops on financing options on the ESSEC Executive Education Campus!

    10:00 | CNIT, Paris la Défense Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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