Menu
Top

News

Classes in the ESSEC Global BBA: First-year Global BBA students share their experience

18-03-2016


ESSEC Global BBA
student ambassadors Akarsh Thodupunuri and Bryan Blanchot tell us more about their Entrepreneurship and Marketing classes. Follow their journey in the Global BBA program on Facebook!

Entrepreneurship Classes

“Since the very first lesson, all of us have been full of zeal and enthusiasm in Prof. Kevyn Yong’s classes. During our Entrepreneurship classes, we do various simulations that test our leadership qualities, such as the “Everest Simulation” where our entire class was divided into groups of five, and we had to work towards a goal of making it to the summit and making informed decisions regarding resources on hand. The second simulation tested our decision-making skills, and involved us studying a business case with statistics. These simulations not only develop our soft skills, but also build on our communication skills.” - Akarsh Thodupunuri

Marketing Classes

“Throughout the duration of our Marketing classes last semester, we were asked by Prof. Reetika Gupta to split ourselves into different marketing teams. We then had an ongoing project during the semester which involved developing a new product or service for an existing brand in an emerging market and coming up with a marketing strategy to promote it. We even realized an ad to promote our idea. It’s really important for me as a student to feel that I will be ready to join companies after graduation, and this kind of exercise contributes to it. Having the possibility to simulate a real corporate environment and having some great and useful feedback by Prof. Gupta is what learning-by-doing really means at ESSEC.” - Bryan Blanchot

Lately on ESSEC Knowledge

The dangers of artificial intelligence

In this article, Arnaud de Bruyn, professor of ...

The dangers of artificial intelligence
The Importance of Rigorous Thought Leadership in ...

In a field such as entrepreneurship, which relies ...

The Importance of Rigorous Thought Leadership in Entrepreneurship and Why It Matters

Upcoming events

  • Oct 15
    EMBA Master Class by Hamid Bouchikhi

    Join us during Involvement Week for a Master Class on Entrepreneurship.

    18:30 | CNIT, Paris la Défense Sign up
  • Oct 27
    NACAC Washington DC National College Fair, USA

    ESSEC Representative Monique Merizio will be at the fair to answer all your questions on the Global BBA programme!

    18:00 | Walter E. Washington Convention Center, 801 Mt Vernon Pl NW, Washington, DC 20001, United States Sign up
  • Nov 02
    The MBA Tour Vancouver

    Monday, 2nd of November 5:00pm - 9:30pm ESSEC Representative: Eric Lucrezia

    17:00 | Vancouver, Canada Sign up
  • Feb 13
    Open Day at ESSEC Executive Education

    Discover our programs for managers and executives during information sessions, master classes and workshops on financing options on the ESSEC Executive Education Campus!

    10:00 | CNIT, Paris la Défense Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

x
Help Me Choose a program