Menu
Top

News

Classes in the ESSEC Global BBA: First-year Global BBA students share their experience

18-03-2016


ESSEC Global BBA
student ambassadors Akarsh Thodupunuri and Bryan Blanchot tell us more about their Entrepreneurship and Marketing classes. Follow their journey in the Global BBA program on Facebook!

Entrepreneurship Classes

“Since the very first lesson, all of us have been full of zeal and enthusiasm in Prof. Kevyn Yong’s classes. During our Entrepreneurship classes, we do various simulations that test our leadership qualities, such as the “Everest Simulation” where our entire class was divided into groups of five, and we had to work towards a goal of making it to the summit and making informed decisions regarding resources on hand. The second simulation tested our decision-making skills, and involved us studying a business case with statistics. These simulations not only develop our soft skills, but also build on our communication skills.” - Akarsh Thodupunuri

Marketing Classes

“Throughout the duration of our Marketing classes last semester, we were asked by Prof. Reetika Gupta to split ourselves into different marketing teams. We then had an ongoing project during the semester which involved developing a new product or service for an existing brand in an emerging market and coming up with a marketing strategy to promote it. We even realized an ad to promote our idea. It’s really important for me as a student to feel that I will be ready to join companies after graduation, and this kind of exercise contributes to it. Having the possibility to simulate a real corporate environment and having some great and useful feedback by Prof. Gupta is what learning-by-doing really means at ESSEC.” - Bryan Blanchot

Lately on ESSEC Knowledge

Artificial Intelligence and Its Possible Applications

What is artificial intelligence? AI is rather hard ...

Artificial Intelligence and Its Possible Applications
How numbers and negative feelings impact our ...

Here, Dr. Sonja Prokopec discusses her recent research ...

How numbers and negative feelings impact our self-control
Should we be worried about CETA’s proposed ...

Professor Veronika Korom analyzes the potential influence of ...

Should we be worried about CETA’s proposed investment court system?

Upcoming events

  • Dec 11
    ESSEC & Mannheim EMBA Webinar

    Join our next online presentation of the Essec & Mannheim Executive MBA by Felix PAPIER, Academic Director and Thierry GRAEFF, Admissions Advisor.

    12:00 | Online session Sign up
  • Jan 07
    Q&A live session - Global BBA

    Questionnez Hugues Levecq, Directeur du Global BBA

    18:00 | Virtual session Sign up
  • Jan 15
    Master and More Fair - Munich

    ESSEC Representative Ingrid Freyne will be present at the fair to answer all your questions about our Masters programs and studying at our campuses in France and Singapore.

    09:00 | Munich, Germany Sign up
  • Feb 13
    Open Day at ESSEC Executive Education

    Discover our programs for managers and executives during information sessions, master classes and workshops on financing options on the ESSEC Executive Education Campus!

    10:00 | CNIT, Paris la Défense Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

x
Help Me Choose a program